IMP Electronic Archive

The papers from all the IMP conference proceedings from 1984-1999 have been digitized and are freely and uniquely available through this IMP Electronic Archive, providing instant electronic access to this major research resource hitherto only available in print format to visitors to the Eddie Davies Library. This complements the later conferences and the further resources available from the IMP group website www.impgroup.org.

 

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 1049 items in 105 pages
SelectDuarte, M. & Davies, G (1999). Modelling Behaviour And Performance In Marketing Channels: A Dyadic Approach. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectDubois, A. & Gadde, L (1999). Case Studies In Business Market Research: An Abductive Approach. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectDunleavy, J. & Murray, R (1999). Improving The Operational Performance Of Customer Contact Centres Through The Use Of A Marketing Audit. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectEarp, S., Harrison, T. & Hunter, A (1999). Relationship Marketing: Myth Or Reality ?. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectEggert, A. & Stieff, J (1999). What Constitutes A Relationship? Towards A Conceptualisation Of Relationship Marketing's Central Construct. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectEkelund, C (1999). Developing Marketing Strategy From Customer Portfolio: A Model For Understanding And Measurement Of The Underlying Motives For The Customer's Or Potential Customer's Behaviour In Building Customer Loyalty. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectElliott, G (1999). "The Marketing Discipline: Dinosaur or Mutant? Australian Evidence". Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectEriksson, K. & Vaghult, A (1999). Customer Retention, Purchasing Behaviour and Relationship Substance In Professional Services. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectFang, T (1999). Culture As A Driving Force For Interfirm Adaptation: A Chinese Case. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.
SelectFaria, A. & Wensley, R (1999). In Search Of 'Inter-Firm Management' In Supply Chains. Recognising Contradictions Of Language And Power By Listening. Presented at Interactions, Relationships And Networks: Towards The New Millennium. University College, Dublin, Ireland: IMP.