mIMP Conference Contributions

July
2014

Global Marketing Conference, Singapore

manchester IMP research group contributes to the conference with the following papers:

  • A model of inter-personal and inter-organizational trust in business-to-business relationships (Ashnai, B., Henneberg, S., Naudé, P. and Francescucci, A.)
  • Sabrina Thornton wins Best Paper Premier Award for the paper on "Network-Oriented Behaviors in Business-to-Business Markets: An Empirical Study" together with Peter Naudé and Stephan Henneberg

June
2014

manchester IMP research group contributes to several conferences with the following papers:
Frontiers in Service Conference, Miami, United States

  • Co-Creation of Value in B2B Service Networks: When Values Collide! (Chowdhury, I.N., Gruber, T. and Zolkiewski, J.)

AMA SERVSIG International Service Research Conference, Thessaloniki, Greece

  • Motivations for Servitization: Differences between manufacturers. (Raddats, C., Burton, J., Story, V., Zolkiewski, J.)

21st International Product Development Management Conference, Limerick, Ireland

  • Service innovation in traditionally product-oriented firms: key factors for innovation success in servitizing firms (Story, V. Burton, J., Raddats, C., and Zolkiewski, J.)

EMAC Conference, Valencia, Spain

  • Conceptualising and Validation or Organizational Networking as a Second-Order Formative Construct (Thornton, S., Henneberg, S. and Naudé, P.)

May
2014

The Spring Servitization Conference, Aston Business School

  • Servitization capabilities for advanced services: a multi-actor perspective. (Raddats, C., Burton, J., Story, V., Zolkiewski, J., Tim Baines, T. and Lightfoot, H.) Note: were awarded the prize for best industrial project describing a servitization transformation, by Barclays Plc.

The 6th Workshop on Coopetition Strategy held at Umea, Sweden - an EIASM sponsored workshop

  • Coopetition in a strategising process in a business network (Zolkiewski, J. and Hsin-Hui C.) Note: the paper won the Best Conference Paper Award

Academy of Marketing Science Annual Conference, Indianapolis

  • Drivers of Inter-organizational Trust in Buyer-Seller Relationships: A fsQCA Analysis (Ashnai, B., Henneberg, S. and Naudé, P.)
  • Conceptualization and Validation of Organizational Networking as a Second-Order Formative Construct (Thornton, S., Henneberg, S. and Naudé, P.)

September
2013

29th IMP Conference, Atlanta, United States

mIMP presents their research at 29th Annual Conference of the IMP Group in Atlanta, United States. The following articles were presented:

  • Interaction, Roles and Value Creation Dynamics in Management Consultancy (Paez, E. and Zolkiewski, J.)
  • Interacting in China (Zolkiewski, J., Brennan, D.R., Khan, A. and Wilson, J.)
  • The Development of Special Forms of B2B Relationships in Eastern Cultures: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships (Abosag, I. and Naudé, P.)
  • Sitting on the other side of the table: assessing the relational attractiveness of the customer (RAC) applying fuzzy set QCA logic (Tóth, Zs., Henneberg, S., Naudé, P. and Thiesbrummel, C.)
  • Interfirm Market Orientation - An Operationalization of the Missing Link to Understanding Business Performance (Francescucci. A., Henneberg, S. and Naudé, P.)
  • Organizational Networking Behavior: Conceptualization and Operationalization (Thornton, S., Naudé, P. and Henneberg, S.)
  • Heterogeneity in the Quality - Satisfaction - Loyalty Framework: A Multi-Group Analysis in a Business-to-Business Network (Human, G., and Naudé, P.)
  • An Attitude-Behavior-Outcome Framework of Business-to-Business Relationships: Distinguishing between Inter-Personal Trust and Inter-Organizational Trust (Ashnai, B., Henneberg, S. and Naudé, P.)

June
2013

manchester IMP research group contributes to several conferences with the following papers:

QUIS 13, Karlstad, Sweden

  • Co-creation of Value in Service Networks: A Business-to-Business Professional Service Perspective (Chowdhury, I.N., Gruber, T. and Zolkiewski, J.)

JBMM Conference, Bamberg, Germany

  • Understanding relational customer attractiveness from the supplier perspective (Tóth, Zs., Naudé, P. and Henneberg, S.)
  • Organizational Networking Behaviors - Conceptualization and Operationalization, (Thornton, S., Henneberg, S. and Naudé, P.)

42nd Annual EMAC Conference, Istanbul, Turkey

  • Understanding organizational networking behaviours in the context of the UK Manufacturing Sector (Thornton, S., Naudé, P. and Henneberg, S.)

Annual Conference of the Emerging Markets Conference Board, Port Elizabeth, South Africa

  • Satisfaction and Attitudinal Loyalty in an Emerging Market Buyer Network (Human, G., Naudé, P. and Botha, E.) Note: the paper won the Best Conference Paper Award

May
2013

Spring Servitization Conference, Aston Business School, Birmingham

manchester IMP research group contributes to the conference with the following papers:

The role of relationships in developing product service systems (Burton, J., Raddats, C., Story, V. and Zolkiewski, J.)

  • The role of relationships in developing product service systems (Burton, J., Raddats, C., Story, V. and Zolkiewski, J.)

October
2012

7th Nordic Workshop on Relationship Dynamics (NoRD2012), Umeå, Sweden

manchester IMP research group contributes to the conference with the following paper:

Customer Experience and Relationship Dynamics - an Interactive Network (Israel, N. F., Zolkiewski, J., Burton, J.)


September
2012

mIMP presents their research at 28th Annual Conference of the IMP Group in Rome. The following articles were presented:

  • Trust Development: a Dynamic Perspective (Khan, A., Zolkiewski, J. and Murphy J.)
  • Exploring conflict as a constructive phenomenon in outsourcing relationships (Newman, M., and Zolkiewski, J.)
  • Role of Relationships in Services-Led Growth: A Manufacturer’s Perspective (Zolkiewski, J., Burton, J., Raddats, C. and Story, V.)
  • The Role of Relationships in Services-Led Growth: A Manufacturer’s Perspective (Zolkiewski, J., Raddats, C., Story, V., Burton, J.)
  • Perceived Justice and Business Relationships: The Case of the Iranian Car Industry (Zaefarian, G., Henneberg, S., Naudé, P. and Najafi-Tavani, Z.)
  • A Network-as-practice analysis of dynamics in the UK pharmaceutical distribution system (Chakrabarti, R., Henneberg, S., Ramos, C. and Naudé, P.)
  • Understanding Incubator Value - A Business Network Approach to University Incubators’ competitive (Maia, F., Roseira, C., Ramos, C., Henneberg, S. and Naudé, P.)
  • Perceiving Network Opportunities (Abrahamsen, M. H., Henneberg, S., Lars, H. and Naudé, P.)
  • Understanding Organisational Networking Behaviours in a Business Network Context (Thornton, S., Naudé, P. and Henneberg, S.)
  • A business-to-business love story? - Relational Attractiveness (RA) and its impact on the firms` ability to build up and maintain business relationships (Tóth, Zs., Henneberg, S., Naudé, P. and Mandják, T.)
  • The relevance of "value elements" in dyadic buyer-seller relationships. Establishing the construct “relationship picture (Mandják, T., Tóth, Zs., Szalkai, Zs. and Simon, J.)

August 2012

ISBM Conference, Chicago, USA

manchester IMP research group contributes to the ISBM Academic Conference in Chicago, August 15-16, 2012. The following papers were presented:

  • Do Supplier Perceptions of Buyer Fairness Lead to Supplier Sales Growth? (Ghasem Zaefarian, Zhaleh Najafi Tavani, Stephan C. Henneberg, and Peter Naudé)
  • A Dyadic Agent-based Simulation Approach to Studying Strategic Decision Making in Business Relationships and Networks (Sebastian Forkmann, Di Wang, Stephan C. Henneberg, Peter Naudé, and Alistair Sutcliffe)
  • A Network-as-Practice Analysis of B2B Network Dynamics (Ronika Chakrabarti, Carla Ramos and Stephan C. Henneberg)
  • A Business-to-Business Love Story? Relational Attractiveness (RA) and Its Impact on Firms' Ability to Build and Maintain Business Relationships (Zsófia Tóth, Stephan C. Henneberg and Peter Naudé)
  • Understanding Organisational Networking Behaviors in a Business Network Context (Sabrina Thornton, Peter Naudé, and Stephan C. Henneberg)
  • Networking Capability in Business Relationships (Maciej Mitrega, Sebastian Forkmann, Carla Ramos, and Stephan C. Henneberg)
  • Sebastian Forkmann, Zsófia Tóth and Sabrina Thornton took part in the PhD Research Camp (doctoral colloquium)

June
2012

manchester IMP research group contributes to conferences with the following papers:

19th International Product Development Management Conference, Manchester

  • Barriers, Issues and Processes in Service Infusion (Story, V., Raddats, C., Zolkiewski, J. and Burton, J.)

AMA SERVSIG 2012 International Research Conference, Helsinki, Finland

  • Service Adaptation in Business-to-Business Markets (Zhu, X. and Zolkiewski, J.)

November 2011

SMA Conference, Memphis, USA

manchester IMP research group contributes to the Society for Marketing Advances (SMA) conference Memphis, November 2-5, 2011. The following papers were presented:               

  • Business Relationships and Business Strategies: A Configuration Theory Approach (Ghasem Zaefarian, Stephan C. Henneberg, and Peter Naudé).
  • Climbing the Ladder of Abstraction: Assessing the Usefulness of Different Tutorials for Complex Online Questionnaires (Alexander E. Reppel, Kathy Keeling, Thomas Jagel, Thorsten Gruber, Eman Gadalla, and Stephan C. Henneberg).
  • Exploring the Desired Attributes of Professors in Service Recovery Encounters in Higher Education: Should Professors Treat Students Differently Based on Gender? (Thorsten Gruber, Sneha Chandra, and Anthony Lowrie).
  • Strategic Decision Making in Networks: A Simulation Approach (Sebastian Forkmann, Di Wang, Stephan C. Henneberg, Peter Naudé, and Alistair Sutcliffe).
  • The Impact of Network Configurations and Value Constellations in Business Markets: The Case of an Innovation Network (Daniela Corsaro, Carla Ramos, Stephan C. Henneberg, and Peter Naudé).
  • The Influence of Religiously-Motivated Consumers Boycott on Global Brand Image (Ibrahim Abosag and Maya Farah de Villegas).
  • Trust in Business Relationships: Examining the Mediating Effects (Bahar Ashnai).

August 2011

27th annual IMP conference, Glasgow, UK

mIMP presents their newest research at 27th Annual Conference of the IMP Group in Glasgow. The following articles were presented:

  • Performance implications of the fit between the structure of inter-firm relationships and resource acquisition strategy type in the services industries (Ghasem Zaefarian, Peter Naudé, and Stephan C Henneberg)
  • How do goods-centric businesses use relationships to develop service-led growth? (Christopher Raddats, Vicky Story, Jamie Burton, and Judy Zolkiewski
  • Handling relationship problems (Maciej Mitrega and Judy Zolkiewski )
  • Strategic networking: A simulation approach (Stephan C Henneberg, Sebastian Forkmann, Peter Naudé, Di Wang & Alistair Sutcliffe) 
  • Misalignment in business relationships: Meanings and consequences (Daniela Corsaro and Grzegorz Leszczynski) 
  • The role of trust in the B2B cooperation of the Hungarian Banking Association (Zsófia Tóth - Zsófia starts her PhD and research assistantship with mIMP in Fall 2011, Judit Simon, and Tibor Mandják)
  • The use of intercognitive representations (Stefanos Mouzas and Stephan C Henneberg)
  • Individual vs collective networking activities in business networks: The role of network pictures (Daniela Corsaro, Carla Ramos, Stephan C Henneberg, and Peter Naudé
  • Value creation of different innovation network configurations: An empirical study of a science and technology park (Daniela Corsaro, Carla Ramos, Stephan C Henneberg, and Peter Naudé
  • Networking capability, networking rent, and firm performance: A nomological model including moderation effects (Maciej Mitrega, Carla Ramos, Sebastian Forkmann and Stephan C Henneberg
  • The mediating effects of dyadic relational drivers in a business-to-business buyer network (Gert Human, Peter Naudé, and Elsamari Botha) 
  • Relationship value and market practices (Daniela Corsaro)
  • Sabrina Thornton attends the Doctoral Colloquium with her disertation research: 'Going Beyond Relationships: conceptualising and assessing Network Orientation' (Sabrina Thornton, Peter Naudé, and Stephan Henneberg)
  • Marie Newman attends the Doctoral Colloquium with her disertation research: 'The impact of conflict on B2B relationships in services'
    (Marie Newman, Ibrahim Abosag, and Peter Naudé)

August 2011

AMA Research Symposium on Marketing and Entrepreneurship, Rio de Janeiro, Brazil.

  • Value Constellations in Strategic Business Networks – The Case of an Innovation Network of Entrepreneurial Firms (Daniela Corsaro, Carla Ramos, Stephan Henneberg, and Peter Naudé)
  • Undertaking a Network Approach to Study Entrepreneurial Firms within Science and Technology Parks (Carla Ramos, Peter Naudé, Stephan Henneberg, and Daniela Corsaro)

August 2011

AMA Conference, San Francisco, USA

mIMP presents their newest research at the Summer Marketing Educators' Conference of the American Marketing Association (AMA) in San Francisco. The following articles are presented:

  • Strategic configurations of inter-organizational relationships: A Methodological Perspective (Ghasem Zaefarian, Peter Naudé, and Stephan Henneberg)
  • Understanding Student-Professor Service Recovery Encounters (Thorsten GruberIlma N Chowdhury, and Alexander E Reppel)
  • The Fit of Business Relationships with Business Strategies (Ghasem Zaefarian, Stephan Henneberg, Peter Naudé, Zhaleh Najafi Tavani, Carla Ramos)

July 2011

Academy of Marketing Science World Marketing Congress Reims, France

  • Using a Judgemental Analysis System to Evaluate the International Mainframe Computer Market (Christopher Holland, Peter Naudé, and Barrie Heptonstall)
  • Sabrina Thornton attends the Doctoral Consortium with her disertation research: 'Going Beyond Relationships: conceptualising and assessing Network Orientation' (Sabrina Thornton, Peter Naudé, and Stephan Henneberg)

July 2011

Academy of Marketing Conference, Liverpool, UK

  • Expanding Understanding of Satisfying Service Experiences – A Dyadic Approach (Thorsten Gruber and Nathalie Kania)
  • Renqing the next chapter (Amna Khan, Judy Zolkiewski, and John Murphy)
  • The study of value creation – An assessment in the context of the financial industry in the UK (Valdemir Oliveira, Jamie Burton, and John Murphy)
  • Sabrina Thornton attends the Doctoral Colloquium with here disertation research: 'Going Beyond Relationships: conceptualising and assessing Network Orientation' (Sabrina Thornton, Peter Naudé, and Stephan Henneberg)

June 2011

53rd annual conference of the Academy of International Business, Nagoya, Japan 

  • Configuration Theory Assessment of Knowledge Flows: The Role of Subsidiary Strategy (Zhaleh Najafi Tavani, Ghasem Zaefarian, Stephan Henneberg, Peter Naudé, and Axele Giroud)

June 2011

QUIS 12 Conference, Ithaca, NY, USA

  • Business-to-Business Service Failure and Recovery (Xia Zhu and Judy Zolkiewski)

June 2011

18th International Product Development Management Conference, Delft University of Technology, Delft, Netherlands.

  • Tracking the Risk: Examining the Role of Co-Creation in Disruptive Radical Service Innovation (Helen Perks and Thorsten Gruber) 

May 2011

BMM Conference, Tampere, Finland

manchester IMP research group contributes to 5th International Conference on Business Market Management (SMA) in Tampere, Finland. The following papers are presented: 

  • 'Configuration theory assessment of interorganizational relationships'. Ghasem Zaefarian, Stephan Henneberg and Peter Naudé (mIMP).
  • 'Taking a Strong Process View of New Product Development in an Innovative SME'. Judy Zolkiewski (mIMP), Sam Gaunt (University of Manchester) and Bernard Burnes (University of Manchester).
  • 'Network constellations in science and technology parks'. Carla Ramos, Peter Naudé, Stephan Henneberg and Daniela Corsaro (mIMP).
  • 'The Interaction Capability of Business Actors'. Daniela Corsaro (mIMP) and Ivan Snehota (University of Lugano).
  • 'Using Bayesian Network Models in Inter-organizational Management: Managerial Cognition and Strategic Decision Making in Networks'. Stephan Henneberg (mIMP), Alistair Sutcliffe (University of Manchester), Sebastian Forkmann (mIMP), Di Wang (University of Manchester) and Peter Naudé (mIMP).

May 2011

Academy of Marketing Science Annual Conference, Coral Gables, Florida, USA

  •  Dyadic Operationalization in Business Marketing (Stephan Henneberg, Bahar Ashnai, Maria Smirnova, Peter Naudé)
  • What Drives Consumers in Eco-Fashion? A Means-End Approach to Building Meaningful Segments of Green Consumer Types (Jaegel, T., Kathleen Keeling, Thorsten Gruber, Alexander Reppel, and Debbie Keeling)

April 2011

35rd Marketing Educators’ Association Conference (MEA), San Diego, CA, USA

  • Do Marketing Faculty Have a Leading Role to Play in Developing Meaningful Services-Marketing-Based Measures of Student Evaluation of Teaching? (Brodowsky, G., Neu, W., Spielmann, N., Gruber, T., Lowrie, A., Reppel, A., and Voss, R.)

September 2010

SMA Conference, Atlanta, USA 

manchester IMP research group contributes to the Society for Marketing Advances (SMA) conference Atlanta, November 2010. The following papers are presented:

  • ‘Religiously Motivated Consumer Boycott: The Animosity toward Arla Foods in Saudi Arabia’ is presented by Dr. Ibrahim Abosag (a member of mIMP research group) together with Maya Farah (American University of Beirut).
  • ‘Marketing-Purchasing Integration and Collaboration Effects on Business Performance: A Russian Study Using Internal Dyadic Data’ is discussed by Bahar Ashnai, a PhD candidate and Research Assistant at the mIMP Research Group, Professors Stephan Henneberg and Peter Naudé (members of mIMP), Dr Maria Smirnova (St. Petersburg) and Dr. Stefanos Mouzas (Lancaster). This paper also won the Best Business-to-Business Track Paper.

September 2010

26th annual IMP conference, Budapest, Hungary

  • Actor Network Pictures and Networking Activities in Business Networks: An Exploratory Empirical Study (Daniela Corsaro, Carla Ramos, Stephan Henneberg and Peter Naudé)
  • The Impact of Country-of-Origin Effect on Trust in Business Relationships (Andy Mebert and Judy Zolkiewski)
  • Resource Acquisition Strategies in B2B Relationships (Ghasem Zaefarian, Peter Naudé, and Stephan Henneberg)
  • The Fit of Business Relationships with Business Strategies (Ghasem Zaefarian, Stephan Henneberg, Peter Naudé)
  • What is Missing in Business-to-Business Relationships (Xia Zhu and Judy Zolkiewski)
  • Towards an Understanding of the Emergence of Innovation Networks: The Case of the Health Cluster Portugal (Carla Ramos, Catarina Roseira, Carlos Brito, Stephan Henneberg, and Peter Naudé)
  • Understanding Network Picture Complexity:  An Empirical Analysis of Contextual Factors (Carla Ramos, Stephan Henneberg, and Peter Naudé)

September 2010

18th International Colloquium in Relationship Marketing

  • Always Look on the ‘Bright Side’: A Research Agenda for the Exploitation of Customer Compliments (Jamie Burton, and Thorsten Gruber)


August 2010

AMA Conference, Boston, USA

mIMP presents newest research at the American Marketing Association (AMA) conference in Boston in August 2010. The paper presentations by the members of mIMP research group are listed below.

  • Customer-Bank Relationship Liking: Chinese and Greek Perspectives. Ibrahim Abosag, The University of Manchester; Thomas Baker, Clemson University; Aliki-Dimitra Voulgari, Manchester Business School; Xiaoyuan Zheng, manchester business school
  • What Buying Companies Expect from Suppliers in the Case of a Complaint. Thorsten Gruber, The University of Manchester; Stephan C. Henneberg, Manchester Business School; Bahar Ashnai, The University of Manchester; Peter Naudé, Manchester Business School; Alexander E. Reppel, Royal Holloway, University of London; Frank Huber, University of Mainz
  • Understanding the Influence of National Culture on Service Recovery Expectations. Thorsten Gruber, The University of Manchester; Ilma Nur Chowdhury, North South University
  • The Impact of Market Orientation on the Development of Relational Capabilities and Performance Outcomes. Stephan C. Henneberg, Manchester Business School; Maria Smirnova, School of Management, St Petersburg State University; Peter Naudé, Manchester Business School; Stefanos Mouzas, Department of Marketing, Lancaster University Management School
  • How Students Want to be Treated in Student-Professor Encounters - An Intra-National Comparison Study. Thorsten Gruber, The University of Manchester; Anthony Lowrie, Minnesota State University; Glen Brodowsky, California State University; Alexander E. Reppel, Royal Holloway, University of London; Roediger Voss, HWZ University of Applied Sciences of Zurich, Center for Strategic Management
  • A Resource Theory Approach for Understanding Customer Loyalty to a Business. Michael J Dorsch, Clemson University; Sebastian Forkmann, Clemson University (Sebastian starts his PhD and research assistantship at mIMP from Fall 2010); Stephen J. Grove, Clemson University

August 2010

ISBM Conference, Boston, USA

mIMP contributes significantly to the ISBM Academic Conference 2010 (Advances in B-to-B Marketing) conference in Boston in August 2010. The presentations of mIMP members are as follows:

  • Moving From Product Distribution Channels to Service Delivery Networks (Judy Zolkiewski and Steven Moxey, Manchester Business School)
  • Configuration Theory and Business Relationships (Ghasem Zaefarian, Stephan C. Henneberg, and Peter Naudé, Manchester Business School)
  • The Role of Market Orientation in Relational Capabilities Development and Driving Performances Outcomes: The Case of Russian Industrial (Maria Smirnova and Sergei P. Kouchtch, St. Petersburg State University, Peter Naudé, Stephan C. Henneberg, Manchester Business School, and Stefanos Mouzas, Lancaster University Management School)
  • Emergence of Innovation Networks: The Case of the Health Cluster Portugal (Carla Ramos, Stephan C. Henneberg, and Peter Naudé, Manchester Business School, Catarina Roseira and Carlos Brito, Universidade do Porto)
  • Marketing - Purchasing Collaboration as a Factor of Firm Performance: Case of Russia (Maria Smirnova, St. Petersburg State University, Stephan C. Henneberg, Bahar Ashnai, and Peter Naudé, Manchester Business School, and Stefanos Mouzas, Lancaster University Management School)
  • Value Creation Processes and Network Configuration in Business Markets - The Case of an Innovation Cluster (Stephan C. Henneberg, Daniela Corsaro, Peter Naudé, and Carla Ramos, Manchester Business School)
  • Inter-Firm Market Orientation: A Dyadic Perspective of Market Orientation (Anthony Francescucci, Ryerson University, Toronto, Stephan Henneberg and Peter Naudé, Manchester Business School)
  • Dancing with Network-Based Concepts and Relationship-Based Concepts (Jerome M. Katrichis, University of Hartford and Maciej Mitrega, Manchester Business School)
  • Making Sense of Network Pictures: An Empirical Research of Contextual Factors (Carla Ramos, Stephan C. Henneberg, and Peter Naudé, Manchester Business School)
  • Actor Network Picture and Networking Activities in Business Networks: An Exploratory Empirical Study (Daniela Corsaro, Carla Ramos, Stephan C. Henneberg, and Peter Naudé, Manchester Business School)
  • Believers, Seekers, and Doubters: How Entrepreneurial Firms use Science and Technology Parks’ Networks (Carla Ramos, Stephan C. Henneberg, Peter Naudé, and Daniela Corsaro, Manchester Business School)

Bahar Ashnai, a PhD Candidate and Research Assistant at mIMP, attends the Doctoral Ph.D. Student Camp for Research in Business-to-Business Markets.


July 2010

Academy of Marketing Annual Conference, Coventry, UK

  • Configuration Theory Assessment of Relationship Strategies (Ghasem Zaefarian, Peter Naudé, and Stephan Henneberg)


June 2010

AMA SERVSIG International Service Research Conference, University of Porto, Portugal

  • Service Recovery in Health Services – Understanding the Desired Qualities and Behaviours of General Practitioners during Service Recovery Encounters (Thorsten Gruber and Fabricio Frugone)
  • The Emergence Process of Innovation Networks: The Case of the Health Cluster Portugal (Carla Ramos, Catarina Roseira, Carlos Brito, Stephan Henneberg, Peter Naudé, Bahar Ashnai, and Ghasem Zaefarian)
  • The Preferred Attributes of Service Employees Handling Customer Complaints – Does the Stage of Service Sector Development Play a Role? (Thorsten Gruber, Ibrahim Abosag, Alexander Reppel, and Isabelle Szmigin)

June 2010

52nd annual conference of the Academy of International Business, Rio de Janeiro, Brazil

  • Knowledge Flows and Subsidiaries’ Strategic Role: Using Configuration Theory to Extend Gupta and Govidarajan’s Typology (Zhaleh Najafi Tavani, Ghasem Zaefarian, Stephan Henneberg, Peter Naudé, Axele Giroud) (Note: This paper was selected to be presented in the ‘State of the Art’ track)


2010

4th International Marketing Management Conference, Tehran, Iran

  • Configuration Theory Assessment of the Relationship Performance (Ghasem Zaefarian, Peter Naudé, Stephan Henneberg)