Our research

Our research focuses on developing and disseminating knowledge in the area of business-to-business marketing and strategy, inter-organisational networks, and business relationships that is relevant to students, academics, policy decision-makers, and managers. We do this through conducting scholarly rigorous research, with a mixture of theory construction and testing, and the development of application-based tools

Our core research activities are grouped around the concepts of 'interactions and inter-relationships', 'network relationships', and 'cognition, trust, and reliance in exchanges'. We publish in journals such as Journal of the Academy of Marketing Science, Marketing Theory, Journal of Marketing Management, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Journal of Business and Industrial Marketing. We use the Network Challenge executive development programme to constantly interact with business professionals in order to disseminate and improve our research.

Research collaboration with:

  • Morten Abrahamsen (BI Stavanger)
  • Bahar Ashnai (William Paterson University, New Jersey)
  • Thomas Baker (Clemson University)
  • Bradley Barnes (University of Kent)
  • Carlos Brito (University of Porto)
  • Ronika Chakrabarti (Lancaster University)
  • Hsin-Hui Chou (National Cheng Kung University)
  • Bo Edvardsson (Karlstad University)
  • Daniela Corsaro (University of Lugano, Catholic University in Milan and Rome)
  • David Ford (Euromed, Marseille)
  • Sebastian Forkmann (Queen Mary University of London)
  • Thorsten Gruber (Loughborough University)
  • Debbie Harrison (BI Oslo)
  • Stephan C. Henneberg (Queen Mary University of London)
  • Andreas Herrmann (St. Gallen University)
  • Frank Huber (University of Mainz)
  • Bjoern Ivens (University of Bamberg)
  • Tibor Mandják (Ecole de Management de Normandie, Le Havre)
  • Lars-Gunnar Mattsson (Stockholm School of Economics)
  • Maciej Mitręga (University of Economics, Katowice)
  • Stefanos Mouzas (Lancaster University)
  • Catherine Pardo (EM Lyon)
  • Carla Ramos (Insper, São Paulo)
  • Alexander Reppel (Royal Holloway, University of London)
  • Catarina Roseira (University of Porto)
  • Maria Smirnova (St. Petersburg State University)
  • Catherine Sutton-Brady (University of Sydney)
  • Ghasem Zaefarian (University of Leeds)