Our research focuses on developing and disseminating knowledge in the area of business-to-business marketing and strategy, inter-organisational networks, and business relationships that is relevant to students, academics, policy decision-makers, and managers. We do this through conducting scholarly rigorous research, with a mixture of theory construction and testing, and the development of application-based tools
Our core research activities are grouped around the concepts of 'interactions and inter-relationships', 'network relationships', and 'cognition, trust, and reliance in exchanges'. We publish in journals such as Journal of the Academy of Marketing Science, Marketing Theory, Journal of Marketing Management, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Journal of Business and Industrial Marketing. We use the Network Challenge executive development programme to constantly interact with business professionals in order to disseminate and improve our research.